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Turner Classic Movies (TCM) last week announced the launch of a new mobile phone application that will initially be available for iPhone/iPod touch, BlackBerry and Android handheld devices, and that the company says will subsequently support "dozens" of additional handhelds. "The TCM mobile device application is the ultimate mobile experience for classic film fans and is an important part of our strategy to solidify TCM's position as a lifestyle brand," Dennis Adamovich, TCM's SVP of brand and digital activation, said in a prepared statement.
North America
